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Every average right-thinking human is full of ideas, very great ideas. But, the extent of these ideas are dependent on the extent we are willing to go; consistency is key. We usually have the drive to start up a business but the problem isn’t in starting it but in sustaining it.
We have written a few ways you can improve your business. This is especially for already existing businesses.
Build A Team
The potentials of your business will be limited without teamwork, you just can’t do it all by yourself. While you may have started up a great idea, you need the contributions of others to truly build an irresistible brand. Building a team may include employing needed staffs, getting investors, organising an advisory council, having business mentors and so on.
In the case of employees, you always need to keep the communication lines open between you and them. When you always communicate with your employees, you’ll be able to understand how they feel about your business and in some cases, you’ll be able to fan their passion aflame. When your team are passionate about your vision, they’ll motivate you even when it seems you are lacking in motivation.
Build Relationship With Customers
You’ve heard that customers are always right and to some extent that is true. But it is also worthy of note that it isn’t always the case but that’s a subject for another day.
Many business leaders make the mistake of leaving their customers at the mercies of their employees. Regardless if you are the boss, it is not something to rob in people’s face, it is not something to show off! Always be there to serve your customers or clients when you can and this way you can hear their feedback first hand.
Let your customers not only have a relationship with your employees, you also need to build a quality relationship with your customers. Some people are loyal to business not only because of the brand quality but because of the person behind the brand.
“Don’t mind what people say, do what you love doing as long as it makes you happy.” Oh well, that may be true as long as it’s something that has to do with you alone but when you are building a business, you may not need what makes you happy but what solves people’s need. What is the essence of giving people products they don’t need? You are serving people after all!
To that effect, it’s important to gather opinions. In your business premises or even on social media you can create polls or directly seek opinions on your products and how to improve on them. You can even organize a yearly survey program where you reward select customers in exchange for their feedback on your survey forms.
These opinions and feedbacks will help you make informed decisions. You may not necessarily implement every opinion, but it can help you understand what people expect and how to meet their needs.
Stay Up To Date
“I don’t like listening to the news these days, they are always full of bad news and I listen to good news only”. That’s cool but not for your business. You need to stay up to date with the latest events, news and holidays especially with regards to the industry your business belongs to. News helps you stay prepared and informed. You can easily predict what tomorrow will look like for your business when you are up to date.
For example, if you are in the fashion industry, you must stay up to date with the latest fashion trends and designs. You may not need to copy a design but you can gain inspirations. You can stay up to date by subscribing to TV channels that are relevant to you, following social media pages of well-known brands, checking up on your competitors every day to see what they are up to and reading through magazines.
Your business should also reflect on the kind of games you play, the apps you use, the things you like doing and the kind of meeting and places you like going. Another reason why you must stay up to date is that it makes you create effective and compelling ads that resonate with the times and seasons.
Leverage on Promotions
We talked about promotions in our previous article and we are talking about it again. Promotions are great ways to sell but not merely to sell but to attract more customers. Create specific timetables for your promotions and make a necessary budget for them. If there have stocks or services you haven’t sold for a while, you can give massive discounts with certain rules to simply revive the visibility of such products and services.
For example, you can give a whopping 50% discount for new customers or give a 50% discount on old products when a customer purchases another product. Everyone loves promo and that is why people make more sells on Black Friday than ever!
Don’t glory in the wins of yesterday. Because you are the choicest at the moment doesn’t mean you’ll remain so forever. How do you remain relevant? It is by staying ahead of your competitors! You stay ahead of your competitors by improving on what you know. Do you want the truth? You are your competitor, be better than your yesterday!
Keep training yourself, keep improving on what you already know and keep making these improvements visible in your products and services. Fortunately, you don’t need to spend money these days to stay very informed, the extent you can learn is the extent you want to learn.
Which of these strokes a chord in you? Let’s read from you!
Onyedikachukwu George Nnadozie is the creative director of Funtrick Technology, an author and a public speaker. Aside from his creative job at Funtrick Technology, he takes time to write on his personal blog, George’s Diary. He also currently works for other brands, to bring full-time digital-solutions to their needs.