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It is good to post your products hoping that someday, someone would see them and buy them. However, it is important to know that just because you are ready to sell, doesn’t mean people are ready to buy. You have to keep posting, posting and more posting.
Why? When someone becomes ready to buy, they may not remember where they saw the advert, they may not remember you are the one who posted it and they may end up buying from somewhere else, so you should ensure that your adverts are always running so that when they are ready to buy, your chances of grabbing their attention would be much.
Another thing to consider doing is to consider doing for your business or brand is creating a sales funnel and developing a form of magnet to hold on to your customers. When we say sales funnel, it sounds complex but sales funnels are simply stages of strategies you can use to attract customers, hold on to them, keep the communication lines open and build up their interest in your product.
Some people save their leads on WhatsApp and start posting on their WhatsApp status every day. For example, I went to a cinema to enquire about their charges in case I would want to use their cinema for an event. After our conversation, the manager saved my contact. Every single day, I would see the lineup of movies they have scheduled in the cinema. The trailers excited me and I decided to go see the movie with friends. The moment I made payment; I had been converted from a prospect to a customer. That’s a kind of sales funnel.
Finally, don’t just depend on social media and other digital platforms. Traditional marketing still works 100% of the time and for almost all kinds of products whether digital or physical products. The first time I used the IrokoTV app, a marketer came to me physically and convinced me. So, go into the streets and make disciples!
Any form of marketing you do for your brand is like seed sowing, don’t just rely on free forms of marketing, also consider paid marketing. You can run sponsored ads on the social media platform you believe more of your prospects are using, you can recruit one or two persons to do the physical marketing for you, you can sign up affiliate marketers and they earn a commission. Just like the wise man said in Ecclesiastes 11:6
“In the morning sow your seed, and in the evening do not withhold your hand; For you do not know which will prosper, either this or that, Or whether both alike will be good.”
If you are looking for a helping hand, to help you develop strategies that will help your brand get to the next level, Funtrick Technology help brands by developing streamlined solutions that solve their unique problems. With services like Website Development, Digital Marketing, Corporate Branding and much more, we are positioned to be your one-stop place for all kinds of digital solutions. Reach out to me via +2348139700528 let’s discuss.
Onyedikachukwu George Nnadozie is the creative director of Funtrick Technology, an author and a public speaker. Aside from his creative job at Funtrick Technology, he takes time to write on his personal blog, George’s Diary. He also founded FunIQ Skills Academy, an online learning platform where he teach Digital Skills.