The Fall Of Kodak And The Lessons

From grace to grass may not be such a bad title for any book or movie that should be produced to tell the story of Kodak from 1888 to 2012. The story of The Eastman Kodak Company is one that every business and start-ups must know and be able to tell at their fingertips.

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How To Build An Irresistible Brand

Sometimes, people get confused on the subject of branding because of the ambiguous use of words and terms. In this article, we used everyday experiences and practical approach to show us how we can be able to build an irresistible brand. At the end of this article, we will be able to: 1. Define Branding 2. Know the basic rules of branding 3. Understand Branding Strategies 4. Take practical steps to build a better brand.

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